Archive
Podcast Archive
Creating Online Courses for Udemy with Joel Widmer - BGP 47
Joel Widmer is the CEO of and talks about his success as a content creator and teacher. They dive into the Udemy platform and share insights on creating high quality courses with different strategies for marketing your material. Show...
48:59 listen
How To Set And Accomplish Massive Goals with John Michael Morgan - BGP 46
John Michael Morgan is one of the most inspiring individuals you will meet. He’s worked with some of the greatest companies in the world and authored a best-selling book. In our conversation we talk about how to overcome self sabotage, create a...
48:21 listen
Facebook Ad Strategies with Kevin Davis - BGP 45
Kevin Davis is the best Facebook Ad expert in the world and he shares advanced strategies to understand your audience and to grow and E-Commerce business. He’s explains where to get priceless market research data, how to start ad sets, and strategies for growing your business with Facebook ads. Some of these advanced tips he’s sharing have changed businesses overnight. You will walk away with a clearer understanding of how to grow your business with Facebook advertising. Show Notes: 00:30 Introducing Kevin Davis 01:46 The detective foundational work Kevin does for market research 02:25 Use magazine media kits to better understand your audience 05:20 The critical things to look for in the media kits 06:48 How to leverage others editorial calendar for your ads and content 07:58 The best strategies for using SimilarWeb 10:19 Where to put all the information you’ve gathered 11:55 Starting the targeting process in Facebook Ads 14:28 How to get the top 10 states to target using Google Trends 17:42 Desktop vs mobile? 18:00 Send traffic to landing page or lead generation page? 18:51 Big ticket or low ticket offers? 20:18 The easiest and lowest cost method for running ads 22:02 What to do when an ad segment starts working? 22:31 Advanced strategy on how to scale your winning ad sets without being penalized 25:18 Scenario #1 - What to do when you are almost profitable 28:53 Scenario #2 - What to do when your ad sets aren’t converting and you are losing money 33:26 What your retargeting plan should be for an E-Commerce store 35:30 Scenario #3 - How to grow winning ad sets and campaigns 40:39 Pro Tip: Running right hand side video ads on Facebook 41:52 Strategies on expanding product offerings 43:22 Using lead boxes and contests to grow your audience 46:41 Pro Tip: Segmenting your video view durations into specific audiences 48:45 Say thanks to Kevin at www.paidtraffic.com or facebook.com/paidtrafficlab
50:18 listen
Emotional Bank Account - BGP 44
We’re talking about that one bank account that all of us business owners have but never talk about… the emotional bank account. 0:48 Quote from Gene Simmons “Self-confidence is your greatest business partner. An enormous, almost delusional sense...
03:47 listen
Growing Your Business - BGP 43
Spencer Shaw shares the exact template he uses to grow his personal and business network. This episode came from a conversation with Allison Harden our Social Media Manager at . 0:58 The 1:23 I learned this approach from Ramit Sethi of 2:16 A world...
04:39 listen
Entrepreneurship is Management with Jeff Poulton - BGP 42
is the co-founder at and talks the importance of having a founding team. Spencer connected with Jeff through Scott Paul’s feeder network strategy. 01:29 Describing the startup personality element 03:42 Explanation of the management success 05:44...
28:00 listen
Profit Hacking with Steve Daar - BGP 41
Steve Daar says any business can experience business growth through Profit Hacking by focusing on 3 core areas: Traffic, Conversion, and Economy. The Profit Hacking principles will get you focused on the right KPI’s with the ultimate goal of growing...
35:26 listen
Limitless Entrepreneur with Peter Sage - BGP 40
Peter Sage is truly a limitless serial entrepreneur and has created multiple million dollar companies and continues to coach and inspire entrepreneurs around the world. His latest venture is a multi-billion dollar company in the clean energy space so...
56:40 listen
Dan peña, The 50 Billion Dollar Man - BGP 39
Dan Peña is the 50 Billion Dollar Man who mentors high performance people to take quantum leaps with their business. By the end of this interview you will either love Dan Peña or hate him. There is no middle ground. He has no filter. He says things...
58:12 listen
BGP 038 Matthew Turner - Storytelling In Business
In our interview Matt talks about using stories t…
38:59 listen