Kevin Davis of Paid Traffic and 987 Digital talks about how businesses can leverage pay per click advertising on Facebook to grow their business.
In this interview, you?ll see exactly what a 7 figure ad manager does for Facebook pay per click Ad campaigns.
0:30 ?Kevin talks about vanity metrics vs business critical metrics
The metrics he focuses on:
How many leads came in?
How much money did we spend?
How much did those leads cost?
3:00 ?How to tell which type of lead to acquire and how much to pay
?An email lead has no value unless it converts to a sale?
4:46 ?Why eliminating low-cost campaigns can make sense
8:35 ?Cash-flowing campaigns is the stopping point for many business owners. He shares how to solve that problem
10:17 ?Obstacles you may face when running Facebook Ads
12:15 ?Why focusing on ?LIKES? and ?SHARES? will KILL your business
14:11 ?The ?silent sales force? ?retargeting
18:29 ?Why he uses multiple retargeting platforms
21:56 ?Case Study with http://www.wpcurve.com
26:00 ?Why he suggests starting with 10-15% retargeting budget
29:49 ?When you shouldn?t run ads
32:18 ?How to use retargeting to run ads to your internal email list
38:07 ?Using partner categories to SCALE CAMPAIGNS
40:55 ?Get a FREE $70 Retargeting Ad Credit?http://paidtraffic.co/perfectaudience? and?http://paidtraffic.co/adroll
43:08 ?The 48 hour challenge
Connect with Kevin and check out his Paid Traffic Podcast at https://www.paidtrafficlab.com